The book begins with a short history of greeting cards. In case you are curious Hallmart was started in 1910 by the Hall brothers. The techniques and tools are listed alphabetically with some some of the more popular methods having several examples included. Sprinkled throughout the book are artist profiles and step-by-step instructions. I thought some cool additions at the end were the list of holidays from around the world and for the poetically challenged quotations and sentiments for your card creations. The book is full of creative card ideas for beginners or the more seasoned card making enthusiast. I am personally not a card maker, I think lack of time is my problem. But I have a friend who gets great pleasure out of creating all types of beautiful greeting cards. Best of all, for my birthday each year she gives me a stack of handmade cards to use for all types of occasions. This book was my gift to her for her birthday...she loves it!